Proper recruitment is the first step to build up an effective team of representatives. In Hipokrates this is a process of many stages and it consists of - between others - an interview with an experienced project manager and reproducing scenes simulating visits at a doctor or a pharmacist. In this way our Customers receive selected applications from people with high qualifications for the job of a representative.

We also offer our Partners training and seminars in the techniques of sale. For a few years we have been training our own representatives, who have been working at Hipokrates for various pharmaceutical companies. The successes achieved testify in favour of the applicability of our training methodology. We eagerly share our knowledge and experience. The training of medical representatives is conducted in standard 2 or 3 day sessions, depending on the size of a group and the number of workshops anticipated. We also conduct the above program of training in the form of a one-day seminar, in which up to 30 people may participate.

Our coaches and project managers conduct the training. During the training they resort to the solutions which they test in their everyday work. Apart from the experience in the management of human resources they also have experience of many years in the work of a medical representative.

Standard topics of training
• Shaping the attitude of a representative expected by his/her clients
• Stages of a professional business talk
• Preparation for:
  - starting work in the region
  - working day
  - conversation with the customer
• Opening the conversation:
  - methods of opening the conversation
  - building the atmosphere and trust during the conversation with the customer
• Assessment of the customer's demands:
  - types of customer's demands
  - techniques of asking questions
  - techniques of active listening
• Techniques of presentation of a product:
  - methods of price presentation
  - language of benefits for the customer
  - interpersonal communication
  - signals of purchase
• Techniques of ending a conversation.
• Methods of responding to reservations and complaints.
• Maintaining contact with customers.
• Rules of organising work of a representative in the region.
• Methods of assessing the potential and loyalty of a customer.